Case studies · 4 markets · 1 system

Growth numbers,not noise.

Four brands on three continents, all running on the ID Growth Engine. Charts below mirror each client's trajectory; channel splits show where the growth came from.

Case study 01 · Canada · Beauty & salon

Moda Salon

Paid searchSEOMetamodasalon.ca

A Canadian salon brand that wanted steady, compounding growth rather than spikes. We ran the full loop - strategy, paid search, SEO and Meta - year after year.

Significant & consistent growth in revenue for the last three years.

Website traffic · yearly users
75K2023
120K2024
185K2025
Revenue trajectory · CAD
55K2023
85K2024
130K2025
Channel contribution
  • Google Ads45%
  • Facebook25%
  • Organic20%
  • Email10%

Case study 02 · UK & EU · Baby retail

BabyPlanet

Paid searchSEOMetaE-commerce

An e-commerce brand for all things baby, serving the UK and EU. The mandate: scale new-user acquisition and revenue together, without letting acquisition costs run away.

Significant & consistent growth in users and revenue since 2023 - new users scaled past the million mark.

New users · yearly
0.7M2023
1.15M2024
1.8M2025
Revenue trajectory · GBP
1.6M2023
2.9M2024
4.5M2025
Channel contribution
  • Google Ads40%
  • Organic30%
  • Facebook20%
  • Email10%

Case study 03 · USA → UK & Canada · Footwear

Don't Panic Shoes

Paid searchSEOMetaPinterestEmailAdRoll

A US footwear label with international ambitions. We widened the channel mix - adding Pinterest, email and AdRoll to the core stack - and built the launch playbooks for new markets.

Consistent growth in users and revenue since 2023 - and expansion from the USA into the UK and Canada with our support.

Users · yearly
70K2023
120K2024
180K2025
Revenue trajectory · USD
160K2023
290K2024
450K2025
Channel contribution
  • Google Ads35%
  • Facebook25%
  • Organic20%
  • Email10%
  • Others10%

Case study 04 · Bali · Health & wellness

Rejuvo Life

Paid searchSEOMetaInfluencers

A wellness startup serving expats and tourists in Bali. From a standing start in September 2024, we combined search, social and influencer partnerships to build the brand month over month.

From startup to renowned wellness company - remarkable growth in users and revenue within six months.

Monthly traffic · Sep 24 → Feb 25
Sep
Oct
Nov
Dec
Jan
Feb
Revenue trajectory · USD
18KQ1
42KQ2
75KQ3
Channel contribution
  • Organic45%
  • Facebook20%
  • Google Ads15%
  • Influencers10%
  • Others10%

Chart values are indicative trajectories reproduced from client reporting; channel contributions as reported per campaign period.

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